AR Fashion Try-On and Virtual Apparel Experience
Fashion & Beauty
Project Overview
Next AR Tech, powered by Krazio Cloud, revolutionized the fashion retail landscape with its immersive AR virtual try-on solution. The technology seamlessly blends augmented reality visualization with real-time personalization, helping fashion brands deliver memorable, data-driven, and efficient shopping experiences. Customers can preview garments in a realistic digital format without needing to physically try them on, providing convenience and engagement across online and in-store platforms.
Challenge
Fashion retailers face an ongoing challenge of helping customers visualize how clothing, accessories, or footwear will look and fit before purchase. Traditional e-commerce platforms rely heavily on static images or videos, which often fail to convey accurate fit, fabric behavior, and style appeal. As a result, online return rates remain high, and in-store shoppers experience decision fatigue when trying multiple outfits physically. The fashion industry needed a digital solution that enhances the shopping experience, reduces product returns, and boosts consumer confidence by allowing personalized, real-time product visualization.
Solution
Next AR Tech developed a highly advanced AR-based fashion try-on platform that allows users to virtually try on clothes and accessories using their smartphone camera or AR mirror technology. The solution enables precise body tracking, size detection, and realistic texture rendering, giving users a true-to-life representation of how garments will appear. Retailers can integrate this system into their online stores or physical outlets, allowing shoppers to experiment with various outfits, colors, and styles instantly. The platform also supports virtual lookbooks and personalized styling recommendations powered by analytics and machine learning. This innovation bridges physical and digital retail by creating a more interactive and satisfying customer experience.
Results
Fashion brands adopting this AR solution experienced a 50 percent improvement in online conversion rates and a 35 percent reduction in product returns. Shoppers reported higher satisfaction levels due to the realism and convenience of the virtual fitting process. The solution not only enhanced the customer experience but also positioned brands as forward-thinking innovators in the global fashion market.
Next AR Tech’s virtual try-on solution completely changed how our customers interact with our brand. The AR experience feels incredibly real, helping clients find their perfect fit and reducing our return rates dramatically. It’s a must-have for every fashion retailer.
Maya Andersson
Head of Digital ExperienceWe now have a more flexible, secure, and high performing environment that supports our long-term business goals.
