AR Automotive Showroom Experience
Automotive
Project Overview
Next AR Tech, powered by Krazio Cloud, introduced an AR automotive showroom platform that reimagines how customers explore and experience vehicles digitally. The solution allows users to visualize full-scale 3D car models, rotate them, open doors, and explore interiors from any angle. This innovative platform helps dealerships overcome spatial limitations, reduces physical inventory dependency, and enhances the car-buying journey with interactivity and personalization. By integrating AR technology, Next AR Tech empowered automotive brands to deliver a premium, immersive, and future-ready experience to their customers.
Challenge
Automotive dealerships faced challenges in showcasing their full range of models due to limited physical space. Customers could not fully customize or visualize features and colors in real time. Maintaining high-quality 3D rendering for detailed car interiors and exteriors was technically demanding. The need for a contactless and immersive buying experience after the digital transformation of retail.
Solution
Developed a robust AR showroom experience where users can view and interact with life-size car models using their smartphones or AR glasses. Enabled real-time customization of vehicle color, model variants, interiors, and additional accessories. Integrated advanced lighting and texture rendering for photorealistic visualization. Provided multi-device compatibility, allowing access through web browsers, tablets, and mobile apps.
Results
The AR showroom experience transformed how customers engage with automotive brands. Dealerships reported a 38 percent increase in qualified leads and a 27 percent rise in pre-booking rates. Customers appreciated the ability to explore, customize, and visualize vehicles at their convenience, both in-store and remotely. This project set a new benchmark for digital automotive retail innovation.
Next AR Tech’s AR showroom completely redefined how we engage our customers. The attention to visual detail, smooth interaction, and customizable options gave us a competitive advantage and created a memorable experience for every visitor.
Lucas Reinhardt
Digital Experience ManagerWe now have a more flexible, secure, and high performing environment that supports our long-term business goals.
