3D viewer or AR: what do you actually need?

Choose the experience around the question your customer is trying to answer.

Different questions need different views.

A 3D viewer is useful for inspecting a product from several angles. AR adds spatial context on supported devices. A configurator helps compare defined material or option combinations.

Design a useful fallback.

Some visitors will use desktop computers or unsupported phones. Keep the product view, dimensions and enquiry action available without camera access. Native viewers may not preserve every web interaction.

Start with the buying journey.

Place the experience where it answers a useful question. A product detail page may be a better place than an isolated campaign. The final choice depends on your catalogue and existing website.